Website owners routinely need to observe some website maintenance events to keep their websites online, safe and functional.
We have divided them into time periods – weekly, monthly, biannual, and annual events.
Outlined below are activities we recommend you observe every 6 months or at least twice a year to maintain your website.
1. Check search engine rankings
Many of your site visitors find your site via search engines, they are where most web traffic comes from.
It is therefore important to use them to find out how well your website ranks.
Search Engine Optimization (SEO) is a necessity for website success and must be treated as such. If
If you make a search and do not see your website displayed on the first page, even on your most niche phrases, you need to improve your SEO.
Despite your approach, SEO takes time!
Don’t be quick to drop a strategy because, in a space of a few days, you don’t see improvements.
This is why we recommend a review of your strategy during a biannual period.
2. Review website analytics
Website analytics provides an insight into how your website is doing e.g. an average number of unique visitors per day, the pages and posts with the most views, the geography and demographics of your audience, how your visitors find you, and how often people stay on your site, etc.
It provides the evidence to determine how well your site connects with your target market.
These data can help you plan your strategies – content, social media, email marketing, etc.
They can inspire new content that may improve your site traffic.
Google Analytics is a common and robust analytics tool you can look into.
While some sites would benefit from checking their analytics monthly, newer websites especially would have to wait a while as traffic would be slow at the start.
As website analytics is huge and demands time to go through all the insights, the basics can be covered monthly, with a complete review at least twice a year.
3. Review your content strategy
Your website analytics will give you an inkling into how your blog posts and content are doing.
Use this data to review your content strategy.
A period of six months is enough time to sit back and assess how your content strategy is working.
If you are doing well, how can you improve?
What new areas do you need to write posts on?
How can you improve social post shares?
Which category gets more views, etc.?
4. Review your digital marketing
Common social media platforms like Facebook and Instagram, as unique and context-specific as they are, are important for website traffic and success.
You should identify the ones that fit your business aim focus on those, and share your posts on them.
Website-social media automation saves time and resources.
Find applications that can automatically share your content on social media, use them, and ensure there are no connection problems.
5. Review your email marketing
Emails are a major source of leads for businesses.
An average internet user routinely checks their emails.
Reviewing your email strategies would aid your business growth.
If you have not set one up, go ahead and do so.
There are many email applications to choose from based on your business needs.
Review how your emails are doing on those platforms, and find ways to make improvements.
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