Have you completed your website design and now, you wonder what’s next?
There are yet things to do, to continually address your website – largely website maintenance, making sure everything runs smoothly.
Also, there is the need to continually update your website software.
Lastly, security.
Many sites get hacked on the internet every day.
Making sure your software is up-to-date and the installation of security software are ways to prevent this.
This is why you need website support, a service provided by a team of website professionals who watch over the activities on your website and are ready to address any problems that may arise.
The team is usually behind the design of the website initially hence, is familiar with the site.
A different team can also work on the site should the need arise.
1. Website backup
Everyone who has lost their website data and could not recover it understands the importance of website backups.
Even though you can back it up locally, anything can happen to your computer as well.
Many website hosting providers keep backups of customer websites as well, this is reliable, however, don’t rely on this alone, as you might be charged should you need your backups
What we recommend is to have automatic daily backups of your website into a cloud, especially Google Cloud.
This would make sure you have a current copy in a reliable location.
To do this, you need the support of an expert to properly up and restore the files should you need them.
We advise you to back up your website at least once a week.
2. Software update
Your website runs on code! Code makes up the software you use on your website.
You need to keep your software up to date as they are usually security fixes by the software developer, and by updating them, you are keeping your site safe from hackers.
While at it, remove old software you no longer use on your site as these can be a vulnerability source to your site.
To address these, we recommend you involve expert support to avoid breaking your website.
Also, ensure you back up your website before you make the said updates as unstable updates can break your website.
Should this happen, you would have a stable backup to fall back on.
3. Test loading speed
One of the most crucial website maintenance activities is testing your web pages to make sure they load quickly.
These days, web visitors only give pages a few seconds to load before they lose interest and click away.
If your site is full of slowly loading pages, it can hurt your traffic.
We recommend you test your website speed on a website speed tool, e.g. Google’s Page Speed Insight.
This way, you have recommendations on how to improve website speed.
Oftentimes, you require the help of expert support for these recommendations.
4. Review your website rankings
Many of your site visitors find your site via search engines, they are where most web traffic comes from.
It is therefore important to use them to find out how well your website ranks.
Even if your site currently ranks well for your niche keywords, you need to continue or improve on your current strategy and not sit back.
As rankings can go up, they can come down.
To properly set up and routinely review your site for SEO, it is best you involve expert support.
5. Website analytics
Website analytics provides an insight into how your website is doing e.g. an average number of unique visitors per day, the pages and posts with the most views, the geography and demographics of your audience, how your visitors find you, and how often people stay on your site, etc.
Google Analytics is a common and robust analytics tool website owners often use but, due to its professional design, they often need technical support to properly understand the technical terms they are presented with and how to adapt the recommendations for website growth.
6. Subscription renewal
Renewing domain names and hosting subscriptions should be an endeavor every site owner be able to undertake without help however, should you run into a problem with the resubscription, you want to have an expert ready to come to your aid.
This goes for any other software subscriptions you might have.
Evidently, as a website owner, you need website support to continuously manage your website.
Of truth, this would incur more cost however, the amount is rather too little compared to how much it would cost to fix a broken website.
7. Website redesign
As website technologies and design evolve over time, you may find that you need to redesign your website to stay current and competitive with your business competitors.
To get started with the latest trends, you could need the assistance of a website design agency or your hosting technical support.
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