15 important reasons why Nigerians blog

People blog for different reasons, important to create a community of readers, a sect of people who believe in the topic being discussed.

Blogging can help you promote yourself or your business by attracting an audience of people interested in your niche, providing value to them, and then asking for things in return – make a purchase or donation, email subscription, etc.

Importantly, it is a lucrative way to make money online.

Bloggers can make money from selling their products or services to their readers, placing third-party advertisements on their blogs, affiliate marketing, etc.

1. To share knowledge

A blog allows you to have a voice and be heard.

You can share your story with the entire world if you so choose.

A lot of people start a blog to share their knowledge in a particular area, either basic level or advanced.

They might be beginners in such fields they have taken an interest in, and blogging would then be their way of documenting their growth – from beginner to expert.

Having experienced the field, they understand the knowledge they have is precious and hence, they document and share it in blogs for other beginners to understand how to navigate the same field.

As they research the field and learn more, they make posts to share their new knowledge.

2. To gain knowledge

To write perfect posts, you need to research the topic and put down valuable information for your readers.

This places you in the best shape to learn more about the topic.

A common saying goes – the best way to learn something is by teaching it.

The drive to communicate value is enough to help you learn.

A lot of forward-thinking individuals blog to gain new knowledge.

There are several websites and blogs available on the web, they cover almost every topic.

One can first gain and then share information on any topic of interest.

3. To build a community

Blogging at its heart is interactive.

When you write a post and people comment on it, you are building interaction with people of like minds.

Of course, people who are interested in the topic are the ones who like to read your posts, comment, and come back for more content.

This is a good way to connect with people who are excited about the same things as you are, making them your loyal readers.

Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from them as well.

4. To make money online

Blogging can make you money online, it can be quite lucrative if done correctly.

It is certainly not a get-rich-quick method, but there are many bloggers who are making a nice side income or even a full-time living from their blogs.

Most people start out with one blog and along the way, they gain experience and eventually generate ideas for blogs in other niches.

There are many ways people make money from blogs online, some are included below.

You can promote products or services you use or are familiar with, in your niche with your audience for a commission from the makers of the products.

You get a percentage of sales when your readers make purchases from the makers through you.

You could as well sell ad space directly to companies to advertise related products on your blog or use ad networks, like Google Adwords and others, who will pay you for every click or view of the ads they show to your readers.

5. To network with like-minds

Blogging is a community-based endeavor, and networking is one reason people engage in it.

It is a great way of meeting new people, helping you spread ideas and connections beyond geographical boundaries.

It is one of the best ways to connect with like-minded people on the internet.

The comment section of blogs is a gold mine, where you also get to read your readers’ opinions, and points of view on the topic of your post.

Along with your blog readers, the thoughts and ideas you share in your posts will put you in the same circles as other bloggers.

Rather than see these other bloggers as competition, you can begin to form friendships with them.

Opportunities will open up to share each other’s work and learn from one another.

As you connect with internet users, your posts will be shared on social media, boosting the SEO of your blog.

6. Personal branding

Blogging is an excellent way to promote yourself in the field of your expertise or interest.

A successful blog makes your idea a reality and can gain you a ton of recognition.

Many bloggers are known as experts just because of their blogs, and some have gotten business deals and sponsorships based on their blogs.

By writing posts, you can share your knowledge as well as showcase your skills.

This will help legitimize your expertise, establish your credibility, and expand your online presence.

7. Writing as a hobby

Many writers enjoy writing for themselves, which is how blogging began in the first place.

These writers blog to keep an online space for writing and this is what they care about.

They don’t primarily care about making money off their blogs, gaining traffic, or increasing their followers on social media.

They just love to write, and if their readers interact with their posts, that’s okay.

These bloggers who blog about their passion are more likely to stick with it for the long term.

8. To serve as an autobiography

Writers often document their live events in blog posts.

By writing online open journals, they create a record for their future, mainly for personal use.

This is their way of keeping memories alive, more like a time machine.

Putting their experience in words is a safe way of archiving events, as they can easily go back in time to read through the posts and enjoy the nostalgia.

This is the same as telling one’s story, an opportunity to openly address issues in life, enlightening their readers concerning any misconceptions or misunderstandings concerning one’s acts.

9. To refine their writing skills

Starting a blog has a huge impact on your ability to write.

The more you write, the better you become at it.

Evidently, being a good writer is not a prerequisite for having a successful blog.

Most professional bloggers write on a regular basis and therefore analyze and proofread their writing constantly.

Regular blogging makes you conscious of correct sentence structures, readability, and general grammar.

Your English vocabulary would improve as well and, if you have issues with word spelling, this would get better as you blog.

You may as well get feedback from readers to help you become a better writer.

10. To enhance their expression and creativity

Regularly writing about your ideas would make it easier for you to express yourself and articulate whatever is on your mind.

Blogging comes with the liberty to write semi-professionally.

Putting your raw ideas into written words has a way of fine-tuning them to put you in a better state to work on them.

Sometimes your mind is filled with a lot of creative ideas, muddled up in a confusing manner, writing them down is an effective way of unleashing them, making them easier to grasp.

This would be exciting to your readers who can experience you get better and as well give you a confidence boost with expressing your ideas.

Through writing frequently, you’ll get a good idea of what your readers are interested in, stretching your creativity, and helping you write more posts.

11. To establish authority or expertise

Blogging enables you to easily establish yourself as an expert in your field of interest.

If you’re someone who loves to teach, starting a blog can provide the opportunity to educate others interested in your field of expertise.

A blog can be utilized as a platform to showcase your knowledge and expertise.

Publishing posts that are accurate, relevant, and informative will draw attention to you in your chosen industry and earn you recognition as an authoritative source.

The best part is that, as you build resources on your blog to teach others, you can monetize your blog by creating educational products or services.

Bloggers who have some knowledge of a subject may blog to share that know-how with others.

These posts are often in the form of a tutorial.

There is no shortage of topics to write about and just because one blogger writes about a specific topic doesn’t mean another cannot.

Each expert approaches the subject with a unique perspective and each reader reads from bloggers that resonate with them.

12. To help people, provide support

A lot of blogs are written to help people going through certain circumstances like illnesses, divorce, depression, etc.

These blogs work to smoothen unpleasant experiences,  making readers feel that they are the only ones going through such, but there are many others who are going through the same situation.

Some bloggers’ passions lean toward supporting a cause, whether an environmental, political, or social cause.

A blog is a great way to build awareness and garner support.

These bloggers feel strongly about the course and are motivated to write about it to help people on the receiving end and or bring attention to it.

13. Create an online portfolio

Blogging is a great way to build an online portfolio for oneself, especially for aspiring authors and freelance writers.

It is an effective way of communicating value to potential clients by touching on your expertise and level of experience.

By blogging, either on your personal blog or guest posting on a large user base platform, you showcase your writing skills for clients to see, this generates exposure leading to leads for your skills.

14. Business Branding

Businesses start blogs to expand their online presence, connect with potential customers, and promote their brand in a positive light while generating some revenue.

Gaining online visibility is one of the best ways to grow subscribers, leads, and ultimately revenue for businesses.

Blogs are a great platform for the branding of products and services, companies blog to talk about these offerings, and how they work and also get reviews about them.

Blogging makes use of word-of-mouth marketing to promote products and or services.

Creating blog content that is valuable and helpful is an effective way to grow a corporate website’s authority, online rankings, and traffic.

15. Towards writing a book

Many authors blog concerning their published books, this is a very specific purpose for blogging.

They share snippets from their books with their readers, explaining portions of the text.

Some, however, which is the majority, publish posts on their blogs and later convert those posts into a book.

The advantage to this is similar to processing thoughts as sharing pieces of ideas comes with immediate feedback that refines further writing – later culminating in a complete book.

Authors can float ideas with their readers, try different phrases, sieve for misconceptions and misunderstandings, and check what clicks and what doesn’t.